Video editing for platforms that actually need it
YouTube, TikTok, Instagram — they all want different things. Different pacing, different color, different cuts. Most courses teach generic editing. We focus on what works for specific platforms.
You'll learn the technical side — transitions, color grading, audio sync, export settings. But more importantly, you'll understand why a 15-second TikTok needs completely different editing than a 10-minute YouTube video. That's what keeps viewers watching instead of scrolling past.
What you'll actually work on
We split the program into three tracks because editing for long-form content is fundamentally different from short-form. Each track addresses specific platform requirements and audience expectations.
YouTube Long-Form
Everything from pacing to retention hooks. You'll work with 8-20 minute videos, learning how to maintain interest across longer timelines without losing viewers at the 3-minute mark.
- Multi-camera sync and switching
- B-roll integration timing
- Chapter markers and timestamps
- Retention-focused pacing
Short-Form Vertical
TikTok, Reels, Shorts — vertical video with completely different rules. Fast cuts, immediate hooks, and editing that works on a phone screen at 9:16 aspect ratio.
- Hook construction (first 2 seconds)
- Fast-paced cut timing
- Vertical framing techniques
- Sound sync for trends
Color and Polish
Technical workflow for color correction and final polish. This isn't about artistic grading — it's about consistent color across clips, fixing white balance issues, and making footage look professional.
- LUT application and adjustment
- Color matching between clips
- Exposure and contrast fixes
- Final export optimization
How the learning structure works
Each phase builds on the previous one. You start with basic cuts and transitions, then move into platform-specific techniques, color work, and finally real project workflow. The process takes about 12 weeks if you're working consistently.
Getting the basics right
First month focuses on fundamentals. You need to understand timeline navigation, cutting techniques, and basic transitions before worrying about platform specifics. Most people already know some of this — we just make sure there are no gaps.
Timeline Management
Organizing footage, creating sequences, understanding frame rates and resolution settings for different platforms.
Cut Precision
J-cuts, L-cuts, match cuts. Getting audio and visual transitions smooth without jarring jumps.
Basic Color Work
Exposure correction, white balance fixes, basic contrast adjustments before moving into creative grading.
Audio Fundamentals
Levels, normalization, basic cleanup. Making sure dialogue is clear and music doesn't overpower speech.
Platform-specific requirements
This is where it gets practical. YouTube wants different pacing than Instagram. TikTok needs hooks in the first 2 seconds. Twitch highlights need context setup. You'll edit the same content for three different platforms and see exactly what changes.
YouTube Structure
Intro hooks, chapter markers, mid-roll ad placement, end screen timing. Understanding retention graphs.
Vertical Video Editing
9:16 framing, text placement for mobile viewing, fast-cut pacing, trending sound integration.
Story Pacing
Building tension, payoff timing, maintaining interest across different video lengths and audience expectations.
Export Optimization
Codec selection, bitrate settings, file size management. Getting platform-specific uploads right the first time.
Technical depth
Color grading, motion graphics, advanced audio mixing. This phase separates amateur from professional work. You'll learn LUT application, keyframe animation, and multi-layer compositing for complex sequences.
Color Grading Workflow
Node-based grading, LUT creation, color matching across multiple cameras and lighting conditions.
Motion Graphics
Lower thirds, animated titles, transition effects. Building templates you can reuse across projects.
Audio Mixing
EQ, compression, noise reduction. Multi-track mixing for interviews, music, and sound effects.
Speed Ramping
Optical flow for smooth slow motion, time remapping, creating dramatic timing shifts in action sequences.
Real project execution
Final phase is a complete project from raw footage to published video. You'll handle a multi-camera interview, b-roll integration, color grading, audio mixing, and platform-specific exports. This is where everything connects.
Project Organization
File management, backup systems, version control. Setting up workflows that scale when you have 50+ clips.
Client Feedback Loop
Review systems, revision management, delivering different versions for multiple platforms from single edit.
Delivery Standards
Master file creation, platform-specific encodes, thumbnail creation, upload scheduling and metadata.
Performance Analysis
Reading analytics, understanding what worked, adjusting editing approach based on viewer retention data.
Group sessions versus individual mentorship
Both formats cover the same curriculum. The difference is in feedback speed and schedule flexibility. Group sessions follow a fixed weekly schedule. Individual mentorship adapts to your specific projects and timeline.
Who teaches this
Both instructors have spent years editing for actual platforms. They've dealt with algorithm changes, format shifts, and the technical challenges that come with creating content people actually watch.
Soren Lindqvist
YouTube & Long-Form Specialist
Spent six years editing for YouTube channels with 500K+ subscribers. Started with tech reviews, moved into educational content, now works with documentary-style creators. Has edited over 800 videos that collectively have 150 million views.
Focuses on retention strategies, pacing for longer content, and understanding what makes viewers stay past the first minute. Works primarily with students creating 10+ minute videos.
Oksana Kovalenko
Short-Form & Vertical Video Expert
Built following editing for TikTok and Instagram creators since 2019. Worked with fashion, fitness, and lifestyle accounts. Edited content that's generated over 200 million combined views across short-form platforms.
Specializes in hook construction, fast-paced editing, vertical framing, and adapting content for different short-form platforms. Best for students creating sub-60-second content.
Getting started
The enrollment process is straightforward. Choose your format, complete a skill assessment, and start with the foundation phase.
Format Selection
Choose between group learning or individual mentorship based on schedule and learning preference
Skill Assessment
Quick evaluation of current editing knowledge to determine starting point in curriculum
Schedule Setup
Lock in session times (group) or book first individual session within 48 hours
Begin Learning
Start with foundation phase, receive access to curriculum materials and project files
The difference is in the details
Platform algorithms reward watch time. Good editing keeps people watching. That's what we focus on — not fancy effects, but the technical and pacing decisions that make content perform better.